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Dick Assman (born ca. 1934 in Regina, Saskatchewan, Canada) is a Saskatchewan petrol station owner whose name propelled him to celebrity status across North America in 1995. Assman, who worked at Petro-Canada's Victoria Square Mall station in Regina, was discovered by David Letterman, who was amused by his name. Assman was lavishly introduced on July 24, 1995, on The Late Show with David Letterman, where he was a nightly feature for about a month. Live field units in Canada interviewed him for the show. Over the weeks, Assman received a musical tribute from Tony Orlando, while Joe Namath declared himself an "Ass-maniac".

Dick Assman beside promotional sign

Vancouver polling company Angus Reid reported that 49 percent of surveyed Canadians in September 1995 had heard of his name.^[1] Assman received a number of contracts for commercial appearances, was asked to run for public office, and received many marriage proposals. Assmania came to a close in August when Assman visited the Ed Sullivan Theater and was presented with a bouquet of roses by Letterman.

In October 1995, James Blanchard, the U.S. Ambassador to Canada, paid a visit to Assman at his petrol station, citing his status as a celebrity. The Regina petrol station closed in August 2003, but Assman is working at another Petro-Canada station, located at 4415 Albert Street in south Regina.

Assman or Assmann is a German language surname derived from the name Erasmus. Dick Assman himself, who took all this ribbing good-naturedly, pronounces his name "uzman".